On this page, you'll find email campaigns I've developed as part of our sophisticated CRM strategy. These emails, created using the Force24 system, form part of detailed automated journeys, initially driven by customer interactions like opens and clicks. My focus was to evolve these journeys to more closely align with direct customer behaviour, integrating insights from our CRM and website data. In every email you see below, my role was end-to-end, from design to strategy to campaign review.
I am in the process of filling out campaign details for these emails. I apologise for the sparseness; gathering these details has taken time, especially in ensuring detail and accuracy. Communication is ongoing.
Toyota C-HR Campaign Sends: 27,756 Delivered: 22,236 (after unsubscribe/bounces removed) Opens: 16,175 (72.7% open rate) Clicks: 3,235 (14.5% click-through rate based on delivered emails)
Bz4x Fleet Campaign Sends:13,589 Delivered:11,359 (after unsubscribes/bounces removed) Opens:8,015 (70.6% open rate) Clicks: 1,602(14.1% click-through rate based on delivered emails)
Lexus Hainault Campaign Sends:23,589 Delivered:18,359 (after unsubscribes/bounces removed) Opens: 15,015(81.77%open rate) Clicks: 6,602 (35.96% click-through rate based on delivered emails)
LBX Launch Sales Campaign Sends: 43,589 Delivered: 31,359 (after unsubscribes/bounces removed) Opens: 18,015 (57.45% open rate) Clicks: 5,602 (17.87% click-through rate based on delivered emails)
