Services / CRM & email
Build the
relationship.
CRM, customer journeys and email marketing that connect the first conversation with what happens next.
A useful message.
At a useful moment.
Start with the people, the journey and the information you actually have. Then build communication that has a clear reason to exist.
01
CRM review
Look at the structure of your contacts, lead stages and current workflows. Identify where information or follow-up is getting lost.
02
Segmentation
Group contacts around relevant interests, behaviour and relationship stages, so the message can become more useful.
03
Customer journeys
Map the steps between first interest, enquiry, purchase and return. Make the handovers between marketing and the wider business clearer.
04
Email campaigns
Develop the message, hierarchy and calls to action, with careful attention to mobile presentation and the experience after the click.
05
Automation
Shape welcome, nurturing, follow-up and re-engagement sequences around meaningful triggers and appropriate timing.
06
Review & refinement
Check what people do next, identify friction and refine the work around useful evidence rather than activity alone.
Start with
what you have.
You do not need a new platform to begin the conversation. Tell me what your team uses, what is working and where the current process feels difficult.
We can define a focused piece of work, from an initial review to a particular campaign or customer journey. Access, responsibilities and the scope are agreed before implementation.
See the creative
side of email.
Selected Toyota and Lexus campaign work shows how the structure and message come together in practice.
Make the next move
Where are customers
getting stuck?
Tell me about your CRM, your email programme and the part of the journey you would like to improve.